A long, long time ago, McDonald's had the slogan: You deserve a break today. Well, Chick-Fil-A has taken up the spirit of that slogan with its annual Cow Appreciation Day.
Now in its fifth year, the promo works like this: if you walk into a Chick-Fil-A dressed head to toe like a cow today, July 10, you get a free meal. Don't have a costume? Not a problem. You can download and make one, courtesy of the fast-food chain. If you can't go the full body route, you still get a free entree.
According to Advertising Age, Chick-Fil-A expects 132,000 people to participate at its more than 1,000 restaurants. Given the current economic conditions, there may very well be more showing up at its doors, so here's hoping they are able to come through.
This is not the only free food that the chain hands out through the year. It typically gives out meals when each new outlet opens, and people park outside the restaurant all night just to claim one breaded chicken sandwich. It's also planning a giveaway for Labor Day.
Free food tied to a fun campaign makes the bird the word. Or at least Words Worthy. Here's to you, Chick-Fil-A.